Motives and experiences of international joint venture partners in Hungary

John Fahy (Lecturer in Strategic Management, University of Dublin, Trinity College, Dublin, Ireland)
David Shipley (School of Business Studies, University of Dublin, Trinity College, Dublin, Ireland)
Colin Egan (Leicester Business School, De Montfort University, Leicester, UK)
Bill Neale (The Management Centre, Bradford University, Bradford, UK)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Publication date: 1 April 1998

Abstract

Presents the findings of an exploratory study into the motives and experiences of British firms participating in international joint ventures in Hungary. A great deal of foreign direct investment has been taking place in Central and Eastern Europe since the early 1990s. To date, little research has been conducted on the impact of this investment. A mail study of British firms operating in Hungary was conducted. The results reveal that its stable economic environment and the potential of its market were the primary reasons why firms invested in Hungary. However, political, economic and institutional problems are being experienced by investors.

Keywords

Citation

Fahy, J., Shipley, D., Egan, C. and Neale, B. (1998), "Motives and experiences of international joint venture partners in Hungary", Journal of Business & Industrial Marketing, Vol. 13 No. 2, pp. 155-165. https://doi.org/10.1108/08858629810213360

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Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited

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