TY  - JOUR
AB  - Japanese corporate product development strategies are examined. Product development Japanese style is the dynamic and continuous process of adaptation to change in the environment. A background to the methods currently used, including the strategic role played by top management, self‐organizing project teams, overlapping development phases and multi‐learning, is provided. Strengths and weaknesses of Japanese industrial product development practices are related to the Japanese cultural heritage and the rationale for such practices explained in terms of the Japanese culture. Comments on future implications are made.
VL  - 13
IS  - 2
SN  - 0885-8624
DO  - 10.1108/08858629810213351
UR  - https://doi.org/10.1108/08858629810213351
AU  - Jacobs Laurence
AU  - Herbig Paul
PY  - 1998
Y1  - 1998/01/01
TI  - Japanese product development strategies
T2  - Journal of Business & Industrial Marketing
PB  - MCB UP Ltd
SP  - 132
EP  - 154
Y2  - 2024/04/23
ER  -