Asserts that innovation, which plays a key role in product and process improvement in many companies, is the very lifeblood of high technology firms. Considers that because technological change is a function of the economic growth model then technological substitution must be a sub‐function of this model. The ability to forecast technological substitution in the long‐term macro view enables strategic planners to develop trends for their specific technological application. Begins with a brief statement of the problem, followed by a discussion of the theoretical framework, review of related literature, methodology, findings, discussion of findings and their implications and, finally, recommendations to practitioners.
Johnson, W.C. and Bhatia, K. (1997), "Technological substitution in mobile communications", Journal of Business & Industrial Marketing, Vol. 12 No. 6, pp. 383-399. https://doi.org/10.1108/08858629710190231Download as .RIS
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