TY  - JOUR
AB  - The understanding of strategic marketing has evolved to an
integrated part of market‐oriented business policy. Subsequently,
marketing and management concepts have become even more closely related.
Recently, the “competence‐based perspective” added an
innovative approach to strategic management concepts. It suggests that
competitive reality requires a new thought and action orientation in
order to reach competitive advantages. Examines the role of
business‐to‐business marketing within the competence‐based view of
strategic management. Summarizes the main theses of the competence‐based
view to provide a basis for the development of a competence‐based
marketing model. Proposes a practicable framework to strategy
formulation in marketing management.
VL  - 9
IS  - 4
SN  - 0885-8624
DO  - 10.1108/08858629410073199
UR  - https://doi.org/10.1108/08858629410073199
AU  - Jüttner Uta
AU  - Wehrli Hans Peter
PY  - 1994
Y1  - 1994/01/01
TI  - Competitive Advantage: Merging Marketing and the Competence‐based
Perspective
T2  - Journal of Business & Industrial Marketing
PB  - MCB UP Ltd
SP  - 42
EP  - 53
Y2  - 2024/04/25
ER  -