TY  - JOUR
AB  - Examines the central proposition that the marketing‐purchasing of
new industrial manufacturing technologies involves the development (not
necessarily a planned design) of a new network of relationships within
and across enterprises. Presents the results of a detailed case study on
the adoption by manufacturers of a new technology, electric motor
drives, to illustrate research on new‐technology network anatomy. The
results include additional evidence to the work of Wim G. Biemans on the
importance of research on lateral relationships in testing and gaining
approval for transforming an enterprise from an old to a proven, better,
new manufacturing technology.
VL  - 9
IS  - 3
SN  - 0885-8624
DO  - 10.1108/08858629410066881
UR  - https://doi.org/10.1108/08858629410066881
AU  - Woodside Arch G.
PY  - 1994
Y1  - 1994/01/01
TI  - Network Anatomy of Industrial Marketing and Purchasing of New
Manufacturing Technologies
T2  - Journal of Business & Industrial Marketing
PB  - MCB UP Ltd
SP  - 52
EP  - 63
Y2  - 2024/04/24
ER  -