TY  - JOUR
AB  - Stresses the importance of professional service provider selection
and the potentially disastrous financial penalty for error made by a
client organization. Identifies problems with previous studies relating
to this selection process and offers suggestions for improving future
research. Provides an expanded decision‐making model to organize
discussion of various stages in selection and evaluation. Identifies
factors which may complicate the process. Concludes that a better
understanding of the selection process should lead to the identification
of ways in which professional service providers can improve their
marketing effectiveness and to the reduction of risk to client firms
purchasing these services.
VL  - 9
IS  - 3
SN  - 0885-8624
DO  - 10.1108/08858629410066863
UR  - https://doi.org/10.1108/08858629410066863
AU  - Day Ellen
AU  - Barksdale Hiram C.
PY  - 1994
Y1  - 1994/01/01
TI  - Organizational Purchasing of Professional Services: The Process
of Selecting Providers
T2  - Journal of Business & Industrial Marketing
PB  - MCB UP Ltd
SP  - 44
EP  - 51
Y2  - 2024/09/21
ER  -