TY  - JOUR
AB  - The development of a customer portfolio is a logical process for
the development of a business. Conceptual work, using a range of
independent variables, has been undertaken in the past decade but few
(if any) results of its application have been documented. Shows how a
fabric supplier has developed a system for customer portfolio
construction based on current profitability and the nature of the
current relationships between itself and garment manufacturers. Details
the costs, together with more qualitative variables, used in the system.
Provides suggestions for future resource allocation.
VL  - 9
IS  - 3
SN  - 0885-8624
DO  - 10.1108/08858629410066818
UR  - https://doi.org/10.1108/08858629410066818
AU  - Yorke David A.
AU  - Droussiotis George
PY  - 1994
Y1  - 1994/01/01
TI  - The Use of Customer Portfolio Theory: An Empirical Survey
T2  - Journal of Business & Industrial Marketing
PB  - MCB UP Ltd
SP  - 6
EP  - 18
Y2  - 2024/04/20
ER  -