Gauging the Value of Suppliers′ Products: Buyer‐side Applications of Economic Value Pricing Models
Kenneth N. Thompson
(Associate Professor of
Marketing, at the University of North Texas, Denton, USA.)
Barbara J. Coe
(Regent′s Professor of Marketing, at the University of North Texas, Denton, USA.)
John R. Lewis
(Assistant Professor of Marketing at Texas Women′s University, at Denton, USA.)
976
Abstract
Posits that, by specifically examining price‐value relationship, buyers can avoid many of the problems inherent in comparing products/suppliers in terms of net delivered price. Provides background on economic value pricing, along with a detailed discussion of the steps and considerations for buyer‐side application to supplier price analysis and its managerial implications.
Keywords
Citation
Thompson, K.N., Coe, B.J. and Lewis, J.R. (1994), "Gauging the Value of Suppliers′ Products: Buyer‐side Applications of Economic Value Pricing Models", Journal of Business & Industrial Marketing, Vol. 9 No. 2, pp. 29-40. https://doi.org/10.1108/08858629410059799
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited