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Differences in Forecasting Behavior between Industrial Product Firms and Consumer Product Firms

Paul Herbig (Professor of Marketing in the Department of Management and Marketing at the College of Commerce and Business Administration, Jacksonville State University, Jacksonville, Alabama, USA.)
John Milewicz (Professor of Marketing in the Department of Management and Marketing at the College of Commerce and Business Administration, Jacksonville State University, Jacksonville, Alabama, USA.)
James E. Golden (Professor of Marketing in the Department of Management and Marketing at the College of Commerce and Business Administration, Jacksonville State University, Jacksonville, Alabama, USA.)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 March 1994

2355

Abstract

If there is any one function managers most despise, it is the art of forecasting. By its very nature it concerns guessing the outcome of future events. Do all firms forecast the same? Compares forecasting behavior between industrial product firms and consumer product firms. Examines issues such as who does the forecasting, the frequency of forecasts, and the areas in which forecasts are made. Assesses the results gained from the forecasting effort and examines significant differences in forecasting behavior.

Keywords

Citation

Herbig, P., Milewicz, J. and Golden, J.E. (1994), "Differences in Forecasting Behavior between Industrial Product Firms and Consumer Product Firms", Journal of Business & Industrial Marketing, Vol. 9 No. 1, pp. 60-69. https://doi.org/10.1108/08858629410053498

Publisher

:

MCB UP Ltd

Copyright © 1994, MCB UP Limited

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