Green Marketing Begins with Green Design

Abstract

Since inputs, manufacturing processes, distribution, use and disposal methods are decided during the design stage, any company venturing out with a green marketing program must start with green design. Presents source reduction and waste management strategies to cut down wastes, and also presents a method to compare green design alternatives which can provide designers with guidance to select superior designs. As a product must meet several criteria, suggests a concurrent rather than sequential product development approach. Concludes with tips for top management to improve green design in their organizations.

Citation

Bhat, V.N. (1993), "Green Marketing Begins with Green Design", Journal of Business & Industrial Marketing, Vol. 8 No. 4, pp. 26-31. https://doi.org/10.1108/08858629310047243