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Globalization Challenges Facing Fast‐growth Companies

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 March 1993

541

Abstract

Observes that most research surrounding the international performance of companies has revolved around their export intensity. Takes the view that, although exports are certainly an important component of globalization, this concept ignores a significant proportion of a company′s global value‐chain. Presents case studies to map the globalization of two high‐tech companies. Posits the expectation that, in companies which perform superlatively in terms of their global revenue base, value‐adding activities will be dispersed on a world‐wide basis early in the companies′ evolution, their technology and product life cycles will show very little lead‐time lag across major markets, and product development strategies will be driven by global market requirements.

Keywords

Citation

Tyebjee, T. (1993), "Globalization Challenges Facing Fast‐growth Companies", Journal of Business & Industrial Marketing, Vol. 8 No. 3, pp. 58-64. https://doi.org/10.1108/08858629310044174

Publisher

:

MCB UP Ltd

Copyright © 1993, MCB UP Limited

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