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Changing Strategies in Mature Industries: a Case Study

Robert J. Bush (Assistant Professor of Forest Products Marketing, Virginia Polytechnic Institute and State University.)
Steven A. Sinclair (Professor of Forest Products Marketing at Virginia Polytechnic Institute and State University.)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Publication date: 1 April 1992

Abstract

States that while mature industries are a major part of the US economy, little empirical information is available on competitive strategies appropriate in the mature environment. Discusses, via a case study of the US hardwood lumber industry, the idea that cost‐based strategies based on Overall Cost Leadership are not sufficient for mature basic industries. Concludes that the results offer understanding of the strategic changes which can occur during the maturity stage of the industry life cycle and recommends possible ways of competing in this environment.

Keywords

Citation

Bush, R.J. and Sinclair, S.A. (1992), "Changing Strategies in Mature Industries: a Case Study", Journal of Business & Industrial Marketing, Vol. 7 No. 4, pp. 63-72. https://doi.org/10.1108/08858629210037272

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited