TY  - JOUR
AB  - Examines the position of medium‐market‐share companies in relation
to their smaller and larger counterparts and compares the inherent
competitive advantages and disadvantages. Highlights the options
available to such companies attempting to change their position, e.g.
increasing market share or concentrating on specific profitable core
accounts. Considers the relationship between market share and
profitability. Concludes that such companies require product
differentiation and a high‐level of customer orientation in order to
compete successfully.
VL  - 7
IS  - 3
SN  - 0885-8624
DO  - 10.1108/08858629210035391
UR  - https://doi.org/10.1108/08858629210035391
AU  - Kuzma Ann T.
AU  - Shanklin William L.
PY  - 1992
Y1  - 1992/01/01
TI  - How Medium‐market‐share Companies Achieve Superior
Profitability
T2  - Journal of Business & Industrial Marketing
PB  - MCB UP Ltd
SP  - 29
EP  - 39
Y2  - 2024/04/23
ER  -