To read the full version of this content please select one of the options below:

How Medium‐market‐share Companies Achieve Superior Profitability

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 March 1992

Abstract

Examines the position of medium‐market‐share companies in relation to their smaller and larger counterparts and compares the inherent competitive advantages and disadvantages. Highlights the options available to such companies attempting to change their position, e.g. increasing market share or concentrating on specific profitable core accounts. Considers the relationship between market share and profitability. Concludes that such companies require product differentiation and a high‐level of customer orientation in order to compete successfully.

Keywords

Citation

Kuzma, A.T. and Shanklin, W.L. (1992), "How Medium‐market‐share Companies Achieve Superior Profitability", Journal of Business & Industrial Marketing, Vol. 7 No. 3, pp. 29-39. https://doi.org/10.1108/08858629210035391

Publisher

:

MCB UP Ltd

Copyright © 1992, MCB UP Limited