TY  - JOUR
AB  - Examines the combinations available to purchasers regarding the
selection of suppliers (sources), e.g. the use of a single or two or
more (multiple) sources. Considers the justification of either method in
the context of reducing the uncertainty (risk) of a particular purchase.
Illustrates the marketers view of sourcing and the differing sales
tactics employed according to the suppliers′ preferences. Concludes that
purchasers should examine uncertainty buying‐selling situations (UBSS)
objectively with regard to their own organizations′ need criteria, e.g.
cost and timeliness, this determining the relevant sourcing policy.
VL  - 7
IS  - 3
SN  - 0885-8624
DO  - 10.1108/08858629210035373
UR  - https://doi.org/10.1108/08858629210035373
AU  - Tullous Raydel
AU  - Lee Utrecht Richard
PY  - 1992
Y1  - 1992/01/01
TI  - Multiple or Single Sourcing?
T2  - Journal of Business & Industrial Marketing
PB  - MCB UP Ltd
SP  - 5
EP  - 18
Y2  - 2024/09/19
ER  -