TY  - JOUR
AB  - Creates a framework for evaluating the marketing strategy
dimensions of remanufacturing. Discusses resource recapture and how
diffusion theory may be applied to the adoption of the
remanufacturing/remarketing concept. Concludes that the diffusion of
renovation will depend on the right firms having the right motivations
to adopt the concept of remanufacturing/remarketing.
VL  - 6
IS  - 1/2
SN  - 0885-8624
DO  - 10.1108/08858629110035275
UR  - https://doi.org/10.1108/08858629110035275
AU  - McConocha Diane M.
AU  - Speh Thomas W.
PY  - 1991
Y1  - 1991/01/01
TI  - Remarketing: Commercialization of Remanufacturing
Technology
T2  - Journal of Business & Industrial Marketing
PB  - MCB UP Ltd
SP  - 23
EP  - 37
Y2  - 2024/04/25
ER  -