Remarketing: Commercialization of Remanufacturing Technology
Diane M. McConocha
(Assistant Professor of Marketing, School of Business Administration, Miami University (Ohio).)
Thomas W. Speh
(Professor of Marketing and Logistics, School of Business Administration, and Director of the Warehousing Research Center At Miami University.)
704
Abstract
Creates a framework for evaluating the marketing strategy dimensions of remanufacturing. Discusses resource recapture and how diffusion theory may be applied to the adoption of the remanufacturing/remarketing concept. Concludes that the diffusion of renovation will depend on the right firms having the right motivations to adopt the concept of remanufacturing/remarketing.
Keywords
Citation
McConocha, D.M. and Speh, T.W. (1991), "Remarketing: Commercialization of Remanufacturing Technology", Journal of Business & Industrial Marketing, Vol. 6 No. 1/2, pp. 23-37. https://doi.org/10.1108/08858629110035275
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited