Creates a framework for evaluating the marketing strategy dimensions of remanufacturing. Discusses resource recapture and how diffusion theory may be applied to the adoption of the remanufacturing/remarketing concept. Concludes that the diffusion of renovation will depend on the right firms having the right motivations to adopt the concept of remanufacturing/remarketing.
McConocha, D.M. and Speh, T.W. (1991), "Remarketing: Commercialization of Remanufacturing Technology", Journal of Business & Industrial Marketing, Vol. 6 No. 1/2, pp. 23-37. https://doi.org/10.1108/08858629110035275
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