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Inter-firm opportunism: a meta-analytic review and assessment of its antecedents and effect on performance

Wang Xuehua (Department of Marketing, Shanghai University of Finance and Economics, Shanghai, China)
Yang Zhilin (Department of Marketing, City University of Hong Kong, Kowloon, Hong Kong)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Publication date: 28 January 2013

Abstract

Purpose

This meta-analysis aims to aggregate empirical findings from extant inter-firm opportunism literature.

Design/methodology/approach

First, a quantitative summary on the bivariate relationships between the antecedents and the consequences of opportunism is offered. Second, a multivariate analysis is employed to identify significant antecedents of opportunism and the process variables that mediate the relationship between inter-firm opportunism and organizational performance.

Findings

Results reveal that goal congruence has the largest influence on inter-firm opportunism, followed by cultural sensitivity, communication, and environmental volatility, norms, governance emphasis, and relative dependence. These important antecedents represent significant research directions for inter-firm opportunism. In addition, inter-firm opportunism affects organizational performance through a mediating process including commitment, functional conflict, overall satisfaction, and trust. Commitment is found to act as a major moderating construct between inter-firm opportunism and its other significant consequences in the revised model.

Originality/value

This study widens the horizon on inter-firm opportunism research by examining a much greater number of effect sizes and by employing a more complex framework of the mechanism mediating the inter-firm opportunism-organizational performance relationship and does so more effectively than any individual research work.

Keywords

  • Meta-analysis
  • Inter-firm opportunism
  • Performance
  • Competitive advantage
  • Organizational performance

Acknowledgements

Received 21 February 2010Revised 6 October 20102 February 20117 January 2012Accepted 1 March 2012

Citation

Wang, X. and Yang, Z. (2013), "Inter-firm opportunism: a meta-analytic review and assessment of its antecedents and effect on performance", Journal of Business & Industrial Marketing, Vol. 28 No. 2, pp. 137-146. https://doi.org/10.1108/08858621311295272

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Publisher

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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