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A network perspective on business models for emerging technology‐based services

Teea Palo (Department of Marketing, University of Oulu, Oulu, Finland)
Jaana Tähtinen (Department of Marketing, University of Oulu, Oulu, Finland)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 14 June 2011

3249

Abstract

Purpose

This study seeks to identify the generic elements of a business model in the field of technology‐based services and uses those elements to build a networked business model. A networked business model reflects a situation when it is impossible for a single company to govern all the relevant resources and activities needed in developing, producing, and marketing technology‐based services.

Design/methodology/approach

The empirical part of the paper presents a qualitative futures study that employs the Delphi method and scenario planning.

Findings

The paper presents a framework describing the core elements of a networked business model, and shows how it can be applied in developing business model scenarios for technology‐based services.

Originality/value

By examining the business model from a network perspective, the study creates conceptual tools for both researchers and managers to describe, plan and develop future business models.

Keywords

Citation

Palo, T. and Tähtinen, J. (2011), "A network perspective on business models for emerging technology‐based services", Journal of Business & Industrial Marketing, Vol. 26 No. 5, pp. 377-388. https://doi.org/10.1108/08858621111144433

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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