Food product traceability and supply network integration

Abstract

Purpose

The purpose of this paper is to develop a more precise conceptual understanding of the interplay between food product traceability and supply network integration.

Design/methodology/approach

A resource‐based network approach was used to create a framework with empirical evidence from a fresh strawberry product case.

Findings

A conceptual model describes product traceability as interacting with different organizational and informational resources.

Research limitations/implications

This is a preliminary model that substantiates a cross‐functional approach teamwork‐based to developing product traceability.

Originality/value

The study shows developing food product traceability as a complex undertaking dependent on information connectivity including a technical aspect of supply chain integration, and different forms of knowledge, an organizational aspect of supply chain integration.

Citation

Engelseth, P. (2009), "Food product traceability and supply network integration", Journal of Business & Industrial Marketing, Vol. 24 No. 5/6, pp. 421-430. https://doi.org/10.1108/08858620910966291