Purchasing orientation

Abstract

Purpose

The purpose of this article is to provide a brief summary of all the articles in this special issue.

Design/methodology/approach

Briefly discusses each article in this special issue.

Findings

This special issue of Journal of Business & Industrial Marketing aims to understand in greater depth both business‐to‐business purchasing and various types of buyer‐seller relationships. The authors selected 14 articles that provide an in‐depth understanding of the critical issues involved in purchasing orientations.

Originality/value

The article highlights how the papers in the special issue seek to understand in greater depth both business‐to‐business purchasing and various types of buyer‐seller relationships.

Citation

Lindgreen, A., Révész, B. and Glynn, M. (2009), "Purchasing orientation", Journal of Business & Industrial Marketing, Vol. 24 No. 3/4, pp. 148-153. https://doi.org/10.1108/08858620910939697