Advanced search

Net social capital processes

James L. Bowey (Bishops University, Lennoxville, Quebec, Canada)
Geoff Easton (Department of Marketing, Lancaster University Management School, Lancaster University, Lancaster, UK)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Publication date: 17 April 2007

Abstract

Purpose

–

The paper seeks to use the concept of net social capital to help explain the behaviour of a business constellation, a group of entrepreneurial firms in different businesses that cooperate to their mutual benefit.

Design/methodology/approach

–

The paper takes the form of an in‐depth case study of the Canadian Groupement Quebecoise.

Findings

–

The members of the group create and maintain net social capital among themselves in a variety of ways both social and economic and in turn use that net social capital outside the group in dealings with other organisations, profit and non‐profit.

Practical implications

–

The findings suggest ways in which firms can work with other non‐competing firms.

Originality/value

–

The concept of net social capital is novel and the study is the first of its kind that investigates such a tightly knit and productive business constellation.

Keywords

Citation

Bowey, J.L. and Easton, G. (2007), "Net social capital processes", Journal of Business & Industrial Marketing, Vol. 22 No. 3, pp. 171-177. https://doi.org/10.1108/08858620710741878

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

To read the full version of this content please select one of the options below

You may be able to access this content by logging in via Shibboleth, Open Athens or with your Emerald account.
To rent this content from Deepdyve, please click the button.
Rent from Deepdyve
If you think you should have access to this content, click the button to contact our support team.
Contact us
Manage cookies

We’re listening — tell us what you think

Join us on our journey