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Net social capital processes

James L. Bowey (Bishops University, Lennoxville, Quebec, Canada)
Geoff Easton (Department of Marketing, Lancaster University Management School, Lancaster University, Lancaster, UK)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 17 April 2007

2276

Abstract

Purpose

The paper seeks to use the concept of net social capital to help explain the behaviour of a business constellation, a group of entrepreneurial firms in different businesses that cooperate to their mutual benefit.

Design/methodology/approach

The paper takes the form of an in‐depth case study of the Canadian Groupement Quebecoise.

Findings

The members of the group create and maintain net social capital among themselves in a variety of ways both social and economic and in turn use that net social capital outside the group in dealings with other organisations, profit and non‐profit.

Practical implications

The findings suggest ways in which firms can work with other non‐competing firms.

Originality/value

The concept of net social capital is novel and the study is the first of its kind that investigates such a tightly knit and productive business constellation.

Keywords

Citation

Bowey, J.L. and Easton, G. (2007), "Net social capital processes", Journal of Business & Industrial Marketing, Vol. 22 No. 3, pp. 171-177. https://doi.org/10.1108/08858620710741878

Publisher

:

Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

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