A history of the Journal of Business & Industrial Marketing

Abstract

Purpose

Seeks to provide a historical case study of the founding and development of the Journal of Business & Industrial Marketing from the perspective of the two editors of the journal covering the first 20 years of publication.

Design/methodology/approach

The editors report on their experiences of establishing and nurturing the journal over a 20‐year period. Individual experiences are reported along with specific historical events and specific journal contents.

Findings

The paper provides information about the history of the journal and its founding, indicating the difficulties and managerial skills necessary to accomplish such a task. The paper also recognizes the 20‐year growth and contribution of the journal and those who contributed to it.

Research limitations/implications

The viewpoints of the editors are anecdotal and recall events as far back as 20 years. They summarize the events of a 20‐year period in the article, relying on memory and information from archival files.

Practical implications

The paper provides one description of the founding and development of a leading journal in the field of business and industrial marketing. A list is presented summarizing Special Issues and significant milestones of the journal. The paper is a must‐read for anyone contemplating starting a new journal.

Originality/value

This article presents the only complete history of the Journal of Business & Industrial Marketing.

Citation

LaPlaca, P.J. and Johnston, W.J. (2006), "A history of the Journal of Business & Industrial Marketing", Journal of Business & Industrial Marketing, Vol. 21 No. 7, pp. 408-413. https://doi.org/10.1108/08858620610708885