Supplier‐manufacturer relationships In the Brazilian auto industry: an exploration of distinctive elements

Abstract

This study aims to identify the presence of commitment, cooperation and interdependence, in the relations established between suppliers and automobile manufacturers as described in the extant relationship marketing theory, Case studies of the three biggest Brazilian automobile manufacturers were carried out, depicting the existing relations, the routines in these relations and the standards governing such relations.

Citation

de Hildebrand e Grisi, C.C. and Helena Puga Ribeiro, Á. (2004), "Supplier‐manufacturer relationships In the Brazilian auto industry: an exploration of distinctive elements", Journal of Business & Industrial Marketing, Vol. 19 No. 6, pp. 415-420. https://doi.org/10.1108/08858620410556354