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Supplier‐manufacturer relationships In the Brazilian auto industry: an exploration of distinctive elements

Celso Cláudio de Hildebrand e Grisi (Professor, Faculdade de Economia, Administração e Contabilidade, University of São Paulo, São Paulo, Brazil)
Áurea Helena Puga Ribeiro (Professor of Marketing, Fundação Dom Cabral, Belo Horizonte, Brazil)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 October 2004

Abstract

This study aims to identify the presence of commitment, cooperation and interdependence, in the relations established between suppliers and automobile manufacturers as described in the extant relationship marketing theory, Case studies of the three biggest Brazilian automobile manufacturers were carried out, depicting the existing relations, the routines in these relations and the standards governing such relations.

Keywords

Citation

de Hildebrand e Grisi, C.C. and Helena Puga Ribeiro, Á. (2004), "Supplier‐manufacturer relationships In the Brazilian auto industry: an exploration of distinctive elements", Journal of Business & Industrial Marketing, Vol. 19 No. 6, pp. 415-420. https://doi.org/10.1108/08858620410556354

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited