A model of bank choice behavior for small and medium‐sized firms in the construction industry is developed and tested. The results suggest that bank choice behavior of homebuilders can be represented as a global construct with three viable components: search, credence and experience. The model allows for a comprehensive examination of the relationships between commercial banks and homebuilders. Implications for bank managers are discussed.
Yavas, U., Babakus, E. and Eroglu, S. (2004), "Bank choice behavior of small and medium‐sized construction firms", Journal of Business & Industrial Marketing, Vol. 19 No. 4, pp. 258-266. https://doi.org/10.1108/08858620410540991Download as .RIS
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