The role of information and communications technology in transforming marketing theory and practice
Pete Naudé
(School of Management, University of Bath, Bath, UK)
Christopher P. Holland
(Manchester Business School, Manchester, UK)
3668
Abstract
Introduces the special issue entitled “The role of information and communications technology in transforming marketing theory and practice”. Outlines the themes discussed in the papers in the issue, which seek to provide insights into how information and communications technology is transforming marketing theory and activities.
Keywords
Citation
Naudé, P. and Holland, C.P. (2004), "The role of information and communications technology in transforming marketing theory and practice", Journal of Business & Industrial Marketing, Vol. 19 No. 3, pp. 165-166. https://doi.org/10.1108/08858620410531298
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited