TY  - JOUR
AB  - Relationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided. In this special issue edition entitled “Pathways less traveled to value creation: interaction, dialogue and knowledge generation” articles are submitted from five sets of authors, giving different perspectives of marketing and the knowledge generation and communication aspects surrounding it.
VL  - 19
IS  - 2
SN  - 0885-8624
DO  - 10.1108/08858620410523972
UR  - https://doi.org/10.1108/08858620410523972
AU  - Ballantyne David
PY  - 2004
Y1  - 2004/01/01
TI  - Pathways less traveled to value creation: interaction, dialogue and knowledge generation
T2  - Journal of Business & Industrial Marketing
PB  - Emerald Group Publishing Limited
SP  - 97
EP  - 98
Y2  - 2024/04/25
ER  -