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Pathways less traveled to value creation: interaction, dialogue and knowledge generation

David Ballantyne (Senior Fellow, Melbourne Business School, The University of Melbourne, Melbourne, Australia)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Publication date: 1 March 2004

Abstract

Relationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided. In this special issue edition entitled “Pathways less traveled to value creation: interaction, dialogue and knowledge generation” articles are submitted from five sets of authors, giving different perspectives of marketing and the knowledge generation and communication aspects surrounding it.

Keywords

Citation

Ballantyne, D. (2004), "Pathways less traveled to value creation: interaction, dialogue and knowledge generation", Journal of Business & Industrial Marketing, Vol. 19 No. 2, pp. 97-98. https://doi.org/10.1108/08858620410523972

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited