TY  - JOUR
AB  - Industry standards affect the diffusion and adoption of new technology and the competitiveness of individual players but their development is not under the direct control of individual actors. Examines the role and importance of personal networks in the development of industry standards on the basis of a case study of Ericsson’s involvement in the development of standards for 3G mobile telephony. Notes how relations among parties and many types of forums stemming from previous development and marketing involvement affect the complex set ofinteractions shape the bottom‐up self‐organizing way in which standards emerge. The case study has implications for our understanding of the way standards develop and for managers attempting to influence the outcomes.
VL  - 19
IS  - 4
SN  - 0885-8624
DO  - 10.1108/08858620410516763
UR  - https://doi.org/10.1108/08858620410516763
AU  - Grundström Christina
AU  - Wilkinson Ian F.
PY  - 2004
Y1  - 2004/01/01
TI  - The role of personal networks in the development of industry standards: a case study of 3G mobile telephony
T2  - Journal of Business & Industrial Marketing
PB  - Emerald Group Publishing Limited
SP  - 283
EP  - 293
Y2  - 2024/09/19
ER  -