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The role of personal networks in the development of industry standards: a case study of 3G mobile telephony

Christina Grundström (Christina Grundström is a PhD Candiate, Department of Management and Economics, IMIE/Linköping University, Linköping, Sweden.)
Ian F. Wilkinson (Ian F. Wilkinson is Professor of Marketing, School of Marketing, University of New South Wales, Sydney, Australia.)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 June 2004

Abstract

Industry standards affect the diffusion and adoption of new technology and the competitiveness of individual players but their development is not under the direct control of individual actors. Examines the role and importance of personal networks in the development of industry standards on the basis of a case study of Ericsson’s involvement in the development of standards for 3G mobile telephony. Notes how relations among parties and many types of forums stemming from previous development and marketing involvement affect the complex set of interactions shape the bottom‐up self‐organizing way in which standards emerge. The case study has implications for our understanding of the way standards develop and for managers attempting to influence the outcomes.

Keywords

Citation

Grundström, C. and Wilkinson, I.F. (2004), "The role of personal networks in the development of industry standards: a case study of 3G mobile telephony", Journal of Business & Industrial Marketing, Vol. 19 No. 4, pp. 283-293. https://doi.org/10.1108/08858620410516763

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited