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Mapping industrial marketing knowledge: a study of an IMP conference

Geoff Easton (Professor in the Department of Marketing, The Management School, Lancaster University, Lancaster, UK)
Judy Zolkiewski (Lecturer at The Manchester School of Management, UMIST, Manchester, UK)
Shona Bettany (The Management School, Lancaster University, Lancaster, UK)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 December 2003

1786

Abstract

The paper describes exploratory research into the nature of the International/Industrial Marketing and Purchasing (IMP) conference papers with particular focus on content. A qualitative analysis of the Proceedings of the 16th Annual IMP Conference is presented. The results provide insights into the diversity of academic thought that fuels the development of the IMP network and allows us to begin charting the development of knowledge structures within past IMP conferences. Of particular interest are, first, the tentative knowledge structure that emerges, second, the depth of analysis that emerges from using multidimensional coding, and third, the utility of the process of successive categorisation.

Keywords

Citation

Easton, G., Zolkiewski, J. and Bettany, S. (2003), "Mapping industrial marketing knowledge: a study of an IMP conference", Journal of Business & Industrial Marketing, Vol. 18 No. 6/7, pp. 529-544. https://doi.org/10.1108/08858620310492400

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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