Organizational analysis and information systems design: a road revisited

Abstract

Looks retrospectively at an article written by the author and his colleagues in 1975 and contributed to the Journal of Business Research. Concludes that the article is still relevant today, where information systems are still an important topic in the field of marketing.

Citation

Hulbert, J.M. (2003), "Organizational analysis and information systems design: a road revisited", Journal of Business & Industrial Marketing, Vol. 18 No. 6/7, pp. 509-513. https://doi.org/10.1108/08858620310492383