Barriers to entry in industrial markets

Abstract

This study examines the importance of 25 barriers to market entry in industrial markets. A survey of 93 firms indicates that majority of business executives consider cost advantages and capital requirements to enter markets as the two most important barriers to entry followed by incumbents having a superior production process, capital intensity of the market, and customer loyalty. The least important barriers perceived by the executives in the study are government licensing requirements, followed by heavy advertising. In addition, the study investigates the underlying dimensions of barriers to entry in industrial market through a factor analysis. The results indicate that there are four major underlying dimensions of entry barriers in industrial markets.

Citation

Karakaya, F. (2002), "Barriers to entry in industrial markets", Journal of Business & Industrial Marketing, Vol. 17 No. 5, pp. 379-388. https://doi.org/10.1108/08858620210439059