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The use and disposal of IT products within commercial markets

Kieren Mayers (Center for Environmental Strategy, University of Surrey, Guildford, UK)
Chris France (Center for Environmental Strategy, University of Surrey, Guildford, UK)
Ann Cleverly (Consultant Statistiscian, c/o Center of Strategy, University of Surrey, Guildford, UK)
Eletherios Kabouris (University of Bradford, Bradford, UK)
Susanna Planas (Imperial College, London, UK)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 September 2002

1573

Abstract

New European environmental legislation requiring producers to recycle electrical and electronics products at so‐called “end‐of‐life” is likely to introduce new areas of competition to the global market for information technology (IT) products. This paper presents the findings of a study investigating the use and disposal of IT equipment by 151 companies in the UK. Although 71 per cent of companies disposed of their equipment as waste, other “disposal” routes were found to be of greater significance, such as charitable donations, transfer to employees, and resale to second‐hand dealers. Therefore it is argued that the current legal definition of “waste” may be too restrictive to be applied to end‐of‐life IT equipment within the commercial sector. In addition, it is argued that the provision of product “end‐of‐life management” services to commercial customers (in compliance with legislation or otherwise) could help IT producers add value to their existing support services beyond the immediate production and consumption of new technologies. Where only 5 per cent of companies replaced IT products within two years, 76 per cent of respondents identified a need for such services. Specific details of the type of services that would be required have also been investigated and evaluated.

Keywords

Citation

Mayers, K., France, C., Cleverly, A., Kabouris, E. and Planas, S. (2002), "The use and disposal of IT products within commercial markets", Journal of Business & Industrial Marketing, Vol. 17 No. 5, pp. 357-378. https://doi.org/10.1108/08858620210439040

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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