A model for the distribution channels planning process
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 1 December 2001
Abstract
Research of existing literature reveals some models (sequence of steps) for companies that want to plan distribution channels. None of these models uses strong contributions from transaction cost economics, bringing a possibility to elaborate on a “distribution channels planning model”, with these contributions and organizing the steps according to a sequence that would be useful for companies when reviewing the distribution process. This sequence was refined through in‐depth interviews with companies. Presents the final version of our model incorporating the results from the interviews.
Keywords
Citation
Fava Neves, M., Zuurbier, P. and Cortez Campomar, M. (2001), "A model for the distribution channels planning process", Journal of Business & Industrial Marketing, Vol. 16 No. 7, pp. 518-539. https://doi.org/10.1108/08858620110408757
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited