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Factors discriminating functional and dysfunctional salesforce turnover

Julie T. Johnson (Assistant Professor, Department of Marketing, College of Business, Western Carolina University, Cullowhee, North Carolina, USA)
Rodger W. Griffeth (Professor, Department of Management and the W.T. Beebe Institute of Personnel and Employment Relations, College of Business Administration, Georgia State University, Atlanta, Georgia, USA)
Mitch Griffin (Associate Professor, Department of Marketing, College of Business Administration, Bradley University, Peoria, Illinois, USA)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 November 2000

4195

Abstract

Examines turnover functionality (high‐ and low‐performing quitters and stayers) in a business‐to‐business sales setting. Prior research indicates that antecedents of turnover frequency and turnover functionality are different. However, this may be an artifact of the way in which turnover has been measured. This study develops a new criterion of turnover functionality. Additionally, common antecedents of turnover frequency were examined to see if they could differentiate between high‐ and low‐performing quitters and stayers. The results indicate that several antecedents associated with turnover frequency are able to discriminate among different groups of high‐ and low‐performing quitters and stayers. Specifically, satisfaction with promotion, supervision, work, and global satisfaction contribute to our understanding of turnover functionality. Additionally, role conflict, role ambiguity, anxiety, evaluation of job alternatives, and intention to quit are also good discriminators of turnover functionality.

Keywords

Citation

Johnson, J.T., Griffeth, R.W. and Griffin, M. (2000), "Factors discriminating functional and dysfunctional salesforce turnover", Journal of Business & Industrial Marketing, Vol. 15 No. 6, pp. 399-415. https://doi.org/10.1108/08858620010349493

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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