To research the gender literature in order to determine whether it is advisable for a financial advisor to adjust their planning and advising processes based on the gender of their client.
To correlate the gender literature with the personal financial planning process in order to determine whether advisors should adjust their approach based on the gender of their client.
The gender literature reveals significant differences concerning how men and women invest; consequently, it is felt that it is advisable for financial advisors to tailor their approach based on the gender of their client.
The financial planning process should be modified to incorporate the gender of the client.
Financial advisors should tailor their approach to the gender of their clients in order to ideal with them more effectively.
As female investors grow in importance, processes should be modified or adjusted in order to accommodated their preferences.
Stendardi, E.J., Graham, J.F. and O’Reilly, M. (2006), "The impact of gender on the personal financial planning process: Should financial advisors tailor their process to the gender of the client?", Humanomics, Vol. 22 No. 4, pp. 223-238. https://doi.org/10.1108/08288660610710746
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