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The impact of gender on the personal financial planning process: Should financial advisors tailor their process to the gender of the client?

Edward J. Stendardi (St. JohnFisher College, Rochester, New York, USA)
Judy F. Graham (St. JohnFisher College, Rochester, New York, USA)
Mary O’Reilly (Merrill Lynch, Rochester, New York, USA)

Humanomics

ISSN: 0828-8666

Article publication date: 1 October 2006

Downloads
2380

Abstract

Purpose

To research the gender literature in order to determine whether it is advisable for a financial advisor to adjust their planning and advising processes based on the gender of their client.

Design/methodology/approach

To correlate the gender literature with the personal financial planning process in order to determine whether advisors should adjust their approach based on the gender of their client.

Findings

The gender literature reveals significant differences concerning how men and women invest; consequently, it is felt that it is advisable for financial advisors to tailor their approach based on the gender of their client.

Research limitations/implications

The financial planning process should be modified to incorporate the gender of the client.

Practical implications

Financial advisors should tailor their approach to the gender of their clients in order to ideal with them more effectively.

Originality/value

As female investors grow in importance, processes should be modified or adjusted in order to accommodated their preferences.

Keywords

Citation

Stendardi, E.J., Graham, J.F. and O’Reilly, M. (2006), "The impact of gender on the personal financial planning process: Should financial advisors tailor their process to the gender of the client?", Humanomics, Vol. 22 No. 4, pp. 223-238. https://doi.org/10.1108/08288660610710746

Publisher

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited