TY - JOUR AB - Purpose– The purpose of this paper is to provide a description of the 2011 New Media Consortium Annual Conference that allows readers to appreciate the extent and level of activity that takes place there.Design/methodology/approach– The article is derived from a journalistic eye‐witness and academic participant approach.Findings– Provides information about panels and workshops attended, and recognizes the importance of their multimedia content to media centers and librarianship in the future.Originality/value– This paper represents the first report of this annual conference in the library literature; as such it points to the growing importance of multimedia in libraries. VL - 28 IS - 7 SN - 0741-9058 DO - 10.1108/07419051111184025 UR - https://doi.org/10.1108/07419051111184025 AU - Sloan Jane AU - Denda Kayo PY - 2011 Y1 - 2011/01/01 TI - The New Media Consortium Annual Conference, Madison, Wisconsin, June 15‐18, 2011 T2 - Library Hi Tech News PB - Emerald Group Publishing Limited SP - 5 EP - 6 Y2 - 2024/04/18 ER -