TY - JOUR AB - Purpose– To inform readers how creativity and fresh ideas can aid an established institution to meet specialized information needs.Design/methdology/approach– This is an introduction to a new library at an established aquarium that is now engaged with a new mission, leadership and is doing a variety of outreach activities.Findings– New ideas are really the key to success in this virtual library visit. The librarian is seeking to renew the role of service and outreach by building the collection and giving the institution and library a more digital identity.Practical implications– Reinforcing a positive approach to service, preservation and archival standards while building a core collection is essential.Originality/value– Provides information of value to library management. VL - 23 IS - 1 SN - 0741-9058 DO - 10.1108/07419050610653940 UR - https://doi.org/10.1108/07419050610653940 AU - Ramos‐Lum Marisol PY - 2006 Y1 - 2006/01/01 TI - Around the World to: The Virginia Reid Moore Marine Research Library: Serving its Community through Library Technology T2 - Library Hi Tech News PB - Emerald Group Publishing Limited SP - 27 EP - 27 Y2 - 2024/05/04 ER -