The intersection of persuasive technology and personalization features in enterprises such as Amazon.com delivers familiar consumer web interactions related to the purchase of goods. This paper aims to describe the intersection in terms of academic library database personalization features, persuasive technology, and student research.
The paper compares personalization features in popular academic library databases and a case study of usage in a university system provides a perspective on use in the academic community. Research on student use of technology related to databases and Web 2.0 provides information on potential and actual use of personalization features.
Personalization and filtering features of research databases and the evolving Web 2.0 technology platform offer helpful tools to researchers, but the technology may not be persuasive enough to make significant changes in research behavior. Usage statistics indicate that personalization features are used, but compared to total enrollment, use is not high. There is much room for extension of persuasive elements in library databases.
There are many areas for exploration in determining how personalization may best be used in the future. This includes observing trends in usage, understanding users and their needs, and future technology changes.
Librarians can provide instruction about personalization in library databases in multiple forms. Suggestions for extensions of technology provide a view of possible personalization enhancements including persuasive elements.
The description of the intersection of personalization and persuasive technology in the academic library database environment is unique. The paper's comparison of personalization features of academic library databases provides a view of features and options within popular library databases.
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