TY - JOUR AB - Purpose– The paper aims to cover the institutional decision‐making processes behind the decision to add machine readable cataloging records to the library catalog that link to hundreds of thousands of URLs with freely available web content, the management processes making this possible, as well as other more philosophical concerns.Design/methodology/approach– This is a case study conducted at the University of Denver, Penrose Library.Findings– Implementing a URL tracking system, combined with a philosophical decision to follow a proactive URL maintenance approach rather than a reactive one, has resulted in an improved error rate for URL click‐throughs.Originality/value– The paper addresses URL maintenance issues, staffing solutions, and error rates not addressed elsewhere in the literature. VL - 28 IS - 3 SN - 0737-8831 DO - 10.1108/07378831011076620 UR - https://doi.org/10.1108/07378831011076620 AU - Meagher Elizabeth S. AU - Brown Christopher C. PY - 2010 Y1 - 2010/01/01 TI - Turned loose in the OPAC: URL selection, addition, and management process T2 - Library Hi Tech PB - Emerald Group Publishing Limited SP - 360 EP - 376 Y2 - 2024/09/19 ER -