The purpose of this article is two‐fold: to provide guidance on how to present persuasive web site redesign presentations to library stakeholders; and to introduce screen capture software as an effective and persuasive tool for usability studies to both record data and promote redesign recommendations to library stakeholders.
Includes a review of the literature summarizing effective techniques used to create persuasive presentations and recounts how Camtasia Studio, Techsmith's screen capture software, was employed by the Usability Committee at Texas A&M University Libraries to record usability tests and present the committee's redesign recommendations to library administration and staff.
Screen capture software in conjunction with effective presentations can have a positive impact on library‐wide buy‐in for web site redesign initiatives.
Will be of interest to usability committees who want to streamline data recording and distribution techniques, as well as provide colleagues with a more compelling “data‐rich” option for the presentation of findings.
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