Misplaced marketing commentary: Ethics in advertising: a report from the Pontifical Council for Social Communications

Abstract

Summarises a report from the Pontifical Council for Social Communications on the state of ethics in advertising worldwide. Begins with the assertion that advertising profoundly impacts the way people understand themselves and the world around them. It then looks at the potential benefits of advertising on society and the harm done by advertising. Then identifies moral principles that are essential for ethical advertising. Finally, looks at who is responsible for ensuring that advertising is ethical.

Citation

Foley, J.P. (1999), "Misplaced marketing commentary: Ethics in advertising: a report from the Pontifical Council for Social Communications", Journal of Consumer Marketing, Vol. 16 No. 3, pp. 220-223. https://doi.org/10.1108/07363769910271450