TY - JOUR AB - This case describes the situation surrounding the entrance of Starbucks International Coffee into the Kuwait marketplace. It requires students to consider relevant small business and entrepreneurship issues in determining an appropriate response. These issues include: international joint ventures, culture, gender issues, marketing channels, and cross‐cultural management issues. VL - 15 IS - 2 SN - 0736-3761 DO - 10.1108/07363769810210386 UR - https://doi.org/10.1108/07363769810210386 AU - Welsh Dianne H.B. AU - Raven Peter AU - Al‐Mutair Nasser PY - 1998 Y1 - 1998/01/01 TI - Starbucks International enters Kuwait T2 - Journal of Consumer Marketing PB - MCB UP Ltd SP - 191 EP - 197 Y2 - 2024/03/28 ER -