Starbucks International enters Kuwait

Dianne H.B. Welsh (Eastern Washington University, Spokane, Washington, USA)
Peter Raven (Eastern Washington University, Spokane, Washington, USA)
Nasser Al‐Mutair (Eastern Washington University, Spokane, Washington, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 1 April 1998

Abstract

This case describes the situation surrounding the entrance of Starbucks International Coffee into the Kuwait marketplace. It requires students to consider relevant small business and entrepreneurship issues in determining an appropriate response. These issues include: international joint ventures, culture, gender issues, marketing channels, and cross‐cultural management issues.

Keywords

Citation

Welsh, D., Raven, P. and Al‐Mutair, N. (1998), "Starbucks International enters Kuwait", Journal of Consumer Marketing, Vol. 15 No. 2, pp. 191-197. https://doi.org/10.1108/07363769810210386

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Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited

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