TY  - JOUR
AB  - Highlights the general inattention to human development in marketing research and practice, especially in research and marketing concerned with older consumers. Describes a new approach to marketing based on human development.
VL  - 14
IS  - 4
SN  - 0736-3761
DO  - 10.1108/07363769710188545
UR  - https://doi.org/10.1108/07363769710188545
AU  - Wolfe David B.
PY  - 1997
Y1  - 1997/01/01
TI  - Older markets and the new marketing paradigm
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 294
EP  - 302
Y2  - 2024/05/09
ER  -