TY  - JOUR
AB  - Posits that although behaving “ethically” should be important for its own sake, whether a firm behaves ethically or unethically may also have a significant influence on consumers’ purchase decisions. Examines the issue of unethical corporate behavior from the perspective of consumers. Addresses several questions. First, what are consumers’ expectations regarding the ethicality of corporate behavior? Second, is whether a firm acts ethically or unethically an important consumer concern, and if so, will information regarding a firm’s behavior influence their purchase decision? Demonstrates that consumers say they do care about a firm’s ethics and will adjust their purchase behaviors accordingly.
VL  - 14
IS  - 6
SN  - 0736-3761
DO  - 10.1108/07363769710185999
UR  - https://doi.org/10.1108/07363769710185999
AU  - Creyer Elizabeth H.
PY  - 1997
Y1  - 1997/01/01
TI  - The influence of firm behavior on purchase intention: do consumers really care about business ethics?
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 421
EP  - 432
Y2  - 2024/04/19
ER  -