A psychographic study of the elderly and retail store attributes

Barbara Oates (Professor of Management and Marketing at Texas A&M University‐Kingsville in Kingsville, Texas, USA.)
Lois Shufeldt (Professor of Marketing and Quantitative Analysis at Southwest Missouri State University in Springfield, Missouri, USA.)
Bobby Vaught (Professor of Management at Southwest Missouri State University in Springfield, Missouri, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 1 December 1996

Abstract

The conflicting research on the elderly has led many to question the wisdom of using age alone to segment the market. Psychographics, or lifestyle groupings, has emerged as a more robust technique of identifying distinct categories of the 65 and older market. An activities, interests, and opinions (AIO) questionnaire from 386 respondents provided data to identify five distinct groups of elderly shoppers. Significant differences were found among the five clusters with regard to the perceived importance of various retail attributes which sell over‐the‐counter drugs: quality of store and personnel, store characteristics, and use of coupons and discounts.

Keywords

Citation

Oates, B., Shufeldt, L. and Vaught, B. (1996), "A psychographic study of the elderly and retail store attributes", Journal of Consumer Marketing, Vol. 13 No. 6, pp. 14-27. https://doi.org/10.1108/07363769610152572

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.