TY  - JOUR
AB  - Argues that more CEOs and senior executives need to believe in the power of innovation to increase earnings, stock price, employee and customer satisfaction, and global competitiveness. Highlights innovation as the single most important factor in the future growth of any business venture; innovation is a mindset ‐ a new way to think about business strategies and practice. Suggests that this thinking drives every aspect of a successful, dynamic organization and penetrates every element of business, creating a clear and enduring vision. States that innovative companies are set apart from their competitors and have the potential to fuel future profitable growth and build long‐term investments.
VL  - 13
IS  - 5
SN  - 0736-3761
DO  - 10.1108/07363769610130846
UR  - https://doi.org/10.1108/07363769610130846
AU  - Kuczmarski Thomas D.
PY  - 1996
Y1  - 1996/01/01
TI  - What is innovation? The art of welcoming risk
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 7
EP  - 11
Y2  - 2024/04/25
ER  -